Design & Innovation

Our vision is to be a leading global brand, at the forefront of the reinvention of the showering experience.

Our breakthrough design and product development, distinctive aesthetics and environmental-mindedness have already won awards worldwide. Driven by a 24 strong team of enthusiastic designers, who are striving for excellence, through constant innovation we are endeavouring to create an even better showering experience.

At the heart of this innovation and development is our consumer.

Our approach to product design is defined by an empathic understanding of the needs and habits of our consumers. And to achieve this we asked men and women all around the world what they wanted from their daily experience in the shower. The resulting product innovation has been informed and led by the insights gathered, founded on their preferences.

Each product has been designed to be useful and practical with clever features that make life a little easier. From a footrest for shaving legs to an adjustable showerhead, we’re intent on making showering rituals even more enjoyable. Every day.

Our recent innovations include Fastflow, a revolutionary mixer technology; Maia, the world’s first beauty shower; and Satinjet, a patented technology using twin-jet sprays to deliver a more therapeutic and water-efficient shower.
Check out our local and international awards.